Byron Sanitary District, Delta Diablo, Ironhouse Sanitary District, City of Brentwood, Town of Discovery Bay

In Northern California’s East Contra Costa County, a coalition of five-public agencies — Ironhouse Sanitary District, Delta Diablo, Byron Sanitary District, City of Brentwood, and the Town of Discovery Bay — created a regional public outreach campaign to help customers understand the environmental impacts that are caused by flushing personal hygiene wipes marked “flushable” or “flush-friendly”.

The coalition developed a two-month campaign that featured a cross-boundaries, bilingual advertising/marketing campaign, entitled “No Wipes in the Pipes”, to reach an estimated regional population of 340,000 residents, business owners, daycare facilities and senior centers. The campaign allowed the coalition agencies to pool resources, expand the geographical reach for messaging and divide costs to saturate the local market with outreach and education programs about flushable and non-flushable wipes.